Taking pride in the South Tyrolean model of structural sustainability
We have provided people with high-quality food, apples and fruit for hundreds of years. In South Tyrol, we have learned to work well together as the respectful integration of agriculture into matters of tourism, culture and society is essential to ensuring our long-term economic viability.
This partnership encompassing companies, associations, cooperatives, consulting, research and politics is recognised worldwide as a model of innovation and sustainability. We want to boost local appreciation of our South Tyrolean model and introduce it to a global audience as a pioneering concept.
"Taking pride in the South Tyrolean model of structural sustainability"
International positioning of the South Tyrolean
Presentation of the South Tyrolean model at national and international events
Dialogue on the South Tyrolean model with other sectors: tourism, economy, culture, politics
Targeted communication and PR measures for the South Tyrolean model – also in South Tyrol itself
Introduction and demonstration of the South Tyrolean model as part of relevant sustainability initiatives