The South Tyrolean Apple stands out on account of its unique colours, taste and quality. Careful variety breeding, coordinated diversity and smart technical innovations – all undertaken in respectful collaboration with employees and partners – have been key to the activities of the South Tyrolean fruit sector for generations. In agriculture and daily life alike, we are guided by the principle of ‘technology and innovation for the people’. Intelligent and sustainable innovationsgo hand-in-hand with protecting the climate, the environment and resources.
"Using our innovative strength for the future"
Expanding innovation and diversity to boost sustainability
Maintenance and expansion of diversity and attractiveness in fruit growing through variety breeding and testing programmes
Enhancement of quality management in apple growing through to the level of sustainable excellence
Promotion of sustainability-related innovations:
- Innovations in growing and marketing
- Use, recycling and upcycling of (agricultural) resources
- Use of sustainable water power and other renewable energy sources
- Proactive energy projects, e.g. in photovoltaics
Taking pride in the South Tyrolean model of structural sustainability
Pioneering a supra-regional circular economy
