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Providing high-quality sustainable food

Target 2030

The South Tyrolean fruit sector promotes healthy eating for all ages and actively contributes to tackling hunger and malnourishment around the world. Our fruit products help ensure a better quality of life for everyone in South Tyrol. From kindergartens to schools and universities, we promote knowledge and awareness of the value of our regionally grown food. And of course, the apple will remain a fundamental part of human nutrition into the year 2030 and beyond.

Package of measures for the targets
"Providing high-quality sustainable food"

Positioning the apple as a systematically relevant staple food

Intensification and updating of projects relating to nutrition:

  • Schools, kindergartens and nurseries
  • Higher education institutions

Expansion of the topics of food safety and traceability in consumer communication

Continuation of research and development projects:

  • Laimburg Research Centre
  • Free University of Bozen-Bolzano

Communication and knowledge transfer on the topic of ‘staple foods’ organised by target group:

  • Children, customers, members…
  • Media: web, social media…
More targets in the action area "We promote healthy eating"
Target 2.2

Our apples boost health and vitality

Target 2.3

Farming families at the heart of fruit growing


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